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5 tips for introducing CBD

With its great legal progression and increasing scientific developments, the popularity of CBD in health care is booming. While the use of CBD for its medicinal properties and benefits can be traced back to ancient times, its reemergence in today’s society is still facing reservations. The use and implementation new products in any health practice should be taken with caution. While CBD is safe for use, being sure to select the best products is still a must. It can be daunting to introduce new medical “trends” to your practice. Rest assured, CBD is not a trend that will be fading off in the future, this natural beneficiary is here to stay, and here are some tips to help you enter the new age of CBD:

Be sure to check your local laws and regulations regarding CBD.

As of the 2018 Farm Bill, hemp is no longer classified as marijuana, making Hemp based CBD products with THC content of less than 0.3% federally legal. However, each state still has laws regarding CBD use, and sales. While as of 2020 all states classify CBD from hemp as legal, age restrictions, production methods, etc. are examples of the various possible regulations each state may have for CBD. For health care professionals, it is imperative to understand the legal status as it applies to your location of practice; you must be in line with the law.

Now that you have checked the laws of your area, you may be asking: Do I need a special permit to sell CBD at my practice?

During your look into the state laws for CBD, you may have come across regulations addressing this matter specifically in your state. In the case of those stated guidelines, follow the law that applies to the state in which you practice. More generally, in terms of licensing, your practice should have a business license, as well as a seller’s permit if you intend to sell any products- CBD or otherwise. These permits are handled at the state level; contact your local government for guidance in acquiring a seller’s permit.

Once the legal aspects have been addressed and you get closer to using and/or selling CBD in your practice, it is important to educate your team.

Like anything else in your practice, you are the knowledge authority and demonstrate an expertise from which your clients benefit. CBD should not be an exception. Be sure to learn about CBD generally, as well as more specific information about the products you choose to use. Not only will this help you implement CBD in the most beneficial way, but it will also create a strong level of trust in your clients when it comes to using products that may be new to them. Chiropractors can benefit from reading “Raising the Curtain on CBD”, a Chiropractic Economics’ article that provides wonderful introductory information on CBD and it’s uses. Another useful resource is the free e-book “Beginner’s Guide to CBD”, which provided great insight to the science behind CBD, the variations of CBD, its uses and benefits, and much more. The providers of your CBD can also be instrumental in providing you with the education you and your team need.

Knowledge, while a key aspect, can only get you so far. It is also of utmost importance that you choose the right product.

With it’s rapid spike in popularity and a lack of regulatory system, CBD products of all kinds flooded the market. Some took advantage of the marketable appeal, resulting in lesser effective or lower standard products. As a health care professional, working with high quality products of integrity is key. Product with high efficacy and high quality standards can make a big difference in your practice. Lassen Labs, for example, goes above and beyond in bringing you the best quality products, delivered safely with the cleanest ingredients and accurate dosing measurements. Each product undergoes rigorous testing, from formulation, to production, to finished Lassen Labs product. The patent- pending technology leads to a uniquely proficient CBD product line, backed by science, and wholly dedicated to the well-being of the user. Furthermore, at Lassen Labs, informational support, is always available as Lassen continuously works with individuals and health care professionals to gather and provide the most up-to-date, comprehensive information about CBD and their products. For more quick tips for choosing the right CBD for you, here is a list of helpful things to look out for during as you search.

Having found the products that suite your practice most, it comes down to how you can incorporate CBD into your practice.

Consider spending some time trying the products on yourself and/or a staff member. Nothing will provide as much insight as personal accounts of use. Take note of best application method and placement, amount of product per use, etc. and start to think about what services you provide that might benefit from the supplemental application of CBD. Some examples might be: lumbar or cervical adjustments, joint manipulation, soft tissue massage, ultrasound therapy treatment, etc. Using the products in practice can help boost your after-treatment sales. Once customer’s experienced the benefits and build a trust only your accreditation can provide, they are more likely to purchase the product for themselves.

This leads to the question- what method of sale works best for you and your practice? Wholesale is a great option for those who wish to have a stock available for sale from their offices. This often looks like a display on the front desk, or perhaps on shelves of other products you offer for purchase to clients based on varied needs. This can be a great option for practices whose clients are likely to prefer walking out with product in hand.

Another great option could be an affiliate program. In this case, you would be able to direct your clients to the product directly from the source, and it would be sent directly to them. This is often a good option for health care professionals who often travel to their clients, and may not be interested in keeping stock with them at all times.

If you are still unsure which method would best suite you, reach out to the CBD company you wish to work with and ask questions about both systems until you find the right balance for your practice.